DIGITAL MARKETING is one of the fastest growing Industry in India at the pace of 28% per annum.

2020 Lockdown bought a lot of change and impacted life of lot but by focus on DIGITALISATION it gave birth to a lot of new career opportunities be it content creators, youtubers or influencers or even online business and one of these was digital marketing. It’s existence is more than two decades old but it gained a lot of popularity post covid-19.

4 TYPES OF DIGITAL MARKETING:

1)SEO(SEARCH ENGINE OPTIMIZATION):

SEO is the most used technique, in this technique we optimize our website in such a way that it ranks to first position organically which is without paying. Optimizing the website includes improving quality and quantity of traffic by working on various parameters provided by search engines.

SEO is very crucial for digital marketing of the company as it increases, visibility and shows the trust that google has on the brand and prove its reliability among other competition.

A) ON- PAGE SEO:

ON -PAGE SEO Is the type of Search Engine Optimisation in which internal factors for the improvement of website are looked upon like Meta Title, Meta Description, Tags and Categories and many more. In this type changes are made by the one who has access to the c panel of the website or the password for it.

To improve the ranking it is important to showcase best website to your customers which includes working on backend designing it in the best possible way.

B) OFF- PAGE SEO:

OFF- PAGE SEO is the type of SEO in which we work to improve the traffic on website by working outside the backend of the website. In this we put our website link on other’s website so that they can recognize our website and click to read more. Its more of like when we put external link on our website to provide better insights to our users and better user experience.

This is one of the most important aspect for increasing clicks on your website and you can put backlinks on various platforms.

C) TECHNICAL SEO :

 

Leave a Reply

Your email address will not be published. Required fields are marked *